THE FOUNDERS

WE ARE MONIE.KA & JAMES

Our personal story is about doing, moving mountains, gradually over time. Figuring out a unique path. Listening to our hearts and following them. We are Austrian and English. From the day our paths crossed it took us a mere fortnight to decide that we would leave our old lives behind to be together. This was over 18 years ago.

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The Founders

THE QUIET ONES

Speaking through our products, we channel our vision and what we stand for into our designs. The way they look, the way they work, the way they feel, the way they speak to you - our vision is a sum of all its parts. In our eyes this about us page is almost an unnecessary accessory. But somehow we found ourselves here, so let’s elaborate a little more.

6425 KM FROM NEW YORK

We’ve lived in many different countries from the UK to Austria, Germany, Australia, Switzerland, Monaco and the South of France. Creatives at heart, before hardgraft we were professionals in knitwear, fashion design, graphic design and advertising.

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THE FOUNDERS

MASTERMINDS

It’s amazing how much two people can do - we are chameleons: product designers, photographers, web designers, copywriters, strategists, marketing managers, production managers and and and... the lines are blurry.

From sketching that first design to publishing it on our self designed and developed website - we are a power couple that work in tune efficiently and tirelessly. Not talking but doing. Not doing but mastering to match our own high benchmarks. This is and has been the very foundation of hardgraft since 2007.

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THE BRAND

LET'S GO!