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The Brand

HUMBLE BEGINNINGS

It all started in 2007 with ONE SINGLE LAPTOP SLEEVE that we designed, handmade and published online. Since that day we have been growing a healthy, strong and long lasting brand organically. Our mission is to bring you PRODUCTS WITH DEPTH. Products that we give time to develop into something good. A brand with a TIMELESS NATURE.

No, not hand graft, not hand craft, we are hardgraft, the name is an old British term for hard work. And boy, hard graft it is. We had no idea back then that our brand name would pre-determine our journey (note to future self: next time go for ‘Easy Sailing’).

What’s the deal with all that brown and grey?

For some reason we have a real soft spot for brown and melange grey. We are OBSESSED. For over a decade now our lives have evolved around these colours, different structures, different textures. Never getting tired of it, rich brown right next to cool melange grey just does it for us. Every time.

That little red and white

That little red and white tag you see on almost all of our products has a HIDDEN MEANING. It stands for the country where we met, the place that changed our life.
Vienna, AUSTRIA back in 2002.

Down to earth aesthetics

hardgraft is a juxtaposition of two opposites, it's a combination of textures creating a tension whilst staying balanced. You will find that every hardgraft product has a calm aura, confident and content. It's not attention grabbing but you will find people noticing it. You will find that owning a hardgraft product makes you feel proud, confident, professional but also interesting, creative and unique. It feels grown up enough to go to board meetings but fits spot on in your creative studio. hardgraft is versatile without being bland. It's adaptable but always stands out for the right reasons.

THE PROMISE

We care as much about the aesthetics as making the product work, although we don’t get hung up on over-technical functionalities. hardgraft products are relaxed and casual with a real sense of beauty. They are cool and clever but not over-achievers that try too hard. Although the brand has a broad appeal we are not right for everyone. But we are the exact right and spot on perfect brand for quite a few of you. And damn, we are proud of that.

As a brand we always stay true to ourselves, constantly changing and evolving but always holding on to the good.

New Product Digest

Our ideas simmer for weeks, sometimes months. We cook them up imaginatively and serve them sizzling hot in bite size helpings.
Sign up for your servings of Leather & Wool creative fusion.

What we're made of

Our leathergoods, clothing and footwear are all made in Italy from locally sourced Italian and European materials. We’ve spent the last 10 years tracking down the best suppliers, materials and manufacturers to ensure we do justice to our designs.

Click or swipe through to meet the materials.

Hand stained 100% Veg Tan Leather from Tuscany

CLASSIC BROWN
Our vegetable tanned leather is beautifully unique from one piece to another and matures gradually over time. The natural surface structure reveals creases, wrinkles and little imperfections. The skin is tanned in age old wooden barrels with tree bark, chestnut and mimosa. How you use and look after your product will determine how fast a patina will develop.

Washed 100% Veg Tan Leather from Tuscany

OFF-GREY
Each hide of leather gets its true ash grey effect from a special washing process that also creates a soft, worn-in feel. The surface has an amazing depth to the appearance. Wrinkles and perfect imperfections are right there on the surface to be embraced.

Washed 100% Veg Tan Leather from Tuscany

COAL BLACK
A thick oily, liquorice black is enhanced with the special washing process that also results in a soft, worn-in feel. This also gives an amazing depth to the appearance. Wrinkles and perfect imperfections are right there on the surface to be embraced.

A Unique Soft Nappa Leather from Tuscany

DUSTY BLACK
The irregular surface structure and dusty effect gives this leather a unique look. Wrinkles and perfect imperfections are right there on the surface to be embraced.

Robust 100% Wool Felt from Germany

Right from the start we developed a 100% pure new wool felt with our factory in Germany to exactly fit our requirements. This 3mm felt is carefully made from fine selected merino wool fibres and then compressed, giving it excellent characteristics to protect your precious tech - sturdy yet soft, water repellant, shock-absorbing and natural. It’s a special blend with a refinement that is unmatched.

Robust 100% Wool Felt from Germany

Right from the start we developed a 100% pure new wool felt with our factory in Germany to exactly fit our requirements. This 3mm felt is carefully made from fine selected merino wool fibres and then compressed, giving it excellent characteristics to protect your precious tech - sturdy yet soft, water repellant, shock-absorbing and natural. It’s a special blend with a refinement that is unmatched.